You missed three calls today. A customer from March just hired someone else. There is a fix for that.
Trades businesses lose work in six quiet places. Missed calls are just the one you notice. Hammer & Ledger builds one automated system that closes all six and belongs to you.
One build. Configured for your trade. Live in seven days.
20 minutes. No pitch. We show you the system live and you decide if it fits.
And that is only missed calls. It does not count the past customers who drifted off, the reviews you never asked for, or the invoices chased late. Adjust the numbers to your trade. The gap is always bigger than you think.
You know about the missed calls. Here are the five you do not see.
Each one is a separate leak. Together they cost more than your advertising ever will.
The missed call
You are under a sink. The phone rings. By the time you see it, they have already called the next plumber on Google.
5 calls a week × £300 = £1,500 a week at riskThe slow reply
A homeowner fills in your form at 7pm. You see it next morning. They booked someone who replied at 7:02pm.
The first business to reply usually wins the jobThe customer who never came back
You fitted Mrs Thompson’s boiler last March. She needed a service this year, but nobody reminded her, so she found someone else on Google.
200 past customers × 20% annual need = 40 easy jobs lostThe review you never asked for
You did a great job, but you never sent the link. Your competitor asks after every job, automatically. He has 280 reviews. You have 47.
More google reviews for business means more clicks from Google MapsThe late invoice
Job finished Tuesday. Invoice sent Friday. Chased the next Wednesday. That is eight days of cash stuck in a gap.
Late invoicing means late cash and tighter months for no reasonThe blind pipeline
How many quotes are unanswered right now? How many jobs are booked next week? If you have to check texts and memory to answer, you do not have a pipeline.
No pipeline means decisions on gut feel, not dataNone of these are marketing problems. You do not need more leads.
You need an automated system that stops losing the ones you already have.
Six gaps. One system. Runs without you.
Each part closes one of the six leaks. Together they form one automated sales system, from first call to repeat customer. Automation for trades and service businesses, built the way a trade actually works.
Capture
Every sales lead lands in one place: calls, forms, chat, Facebook, Google. If someone tries to reach you, the system catches it and you get leads you would have missed.
Respond
Miss a call and the customer gets a text in seconds. With auto messages over SMS and WhatsApp, the conversation starts while you are still on the job.
Qualify
The system asks what they need and how urgent it is, so you know whether it is a quick fix or a full day before you ever call back.
Reactivate
Every past customer gets a check in at the right time, handled by email automation. They hear from you before they think to search for someone else.
Reputation
After every job a review request goes out on its own. Google review automation builds your profile while you focus on the next job.
Track
Enquiry to quote to booked to paid. One screen shows what is pending, what is overdue, and where your money is. No spreadsheets, no memory.
All six run on their own. No daily input, no admin staff. Just sales automation doing quietly what you always meant to do by hand but never had time for.
See the system liveConfigured for your trade. Not a generic template.
Pipeline stages, follow up timing, qualification questions, review wording. All set up for how your trade works.
Not listed? If you run a UK service business with repeat customers, book your free review and we will tell you honestly if it fits.
We build it. You own it. It keeps running.
No software to learn. No courses to take. We do the work.
One conversation
Tell us your trade, how you get enquiries, and where work falls through. That is all we need.
We build it all
Pipeline, automations, follow ups, reviews, reactivation, invoicing. Configured for your trade and tested before handover.
It goes live, you own it
Working from day one, registered in your name. Your data, your customers, your automations. We support you through the first weeks.
No subscription trap. No lock in. You own every piece of it.
We build your system, hand it over, and you keep it. Your account, your data, your customer list, your automations. Walk away whenever you like and it all stays with you. That is the point.
One build. One price. No surprises.
Everything configured, tested, and handed over. Yours from day one.
Complete System Build
What is included
- Missed call text back
- Two way SMS and WhatsApp messaging
- Website chat widget
- Lead capture forms
- Automated follow up sequences
- Lead qualification workflows
- Past customer reactivation
- Google review automation
- Email automation
- Pipeline and job tracking
- Invoicing setup
- Mobile app access
- Onboarding support
Quoted separately if needed
Multi location setup, extra pipelines beyond the base, custom integrations, website builds or redesigns, advertising campaign management, ongoing managed service beyond the support window.
The things trades ask before they book.
What happens on the free review?
A free 20 minute walkthrough where we look at where your business loses work: missed calls, slow replies, past customers who drifted off, and reviews you never asked for. Then we show you the system running live. No pitch, no pressure.
Will this generate business leads for me?
It is built first to stop you losing the leads you already get. It captures every enquiry, replies in seconds, and reactivates past customers, so you win more work from the demand that is already coming in.
Do I have to learn new software?
No. We build the whole automated sales system, configure it for your trade, and hand it over working. You get a simple mobile app and onboarding support, so every job and message sits in one place.
How does the WhatsApp and SMS messaging work?
When you miss a call or a form comes in, the system sends an auto message over SMS or WhatsApp within seconds, so the conversation starts while you are still on the job.
How much does it cost?
£797 as a one time build, which includes your platform access for the first 12 months. That is less than the revenue from two average missed calls recovered.
You already have the customers. Let us stop losing them.
Book a free 20 minute review. We show you the system live, walk through how it fits your trade, and you decide. No contract, no pressure.
20 minutes. Screen share. Specific to your trade.
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